The key is to personalize your popups and trigger them at the right moment, to the right visitors, with the right offer (see #3, #4 and #5 below). In fact, they don’t need to disturb your visitors at all because you can use them to make the user experience better. That being said, there are ways to make your popups less intrusive. But, this is also the reason that popups work so well to increase your email subscribers, and why the top brands all use popups on their sites. Whenever people complain about popups, this is the reason they usually cite. Visitors are compelled to focus on your call to action for at least the brief moment that it takes to either optin to your email list or close the lightbox popup. When your lightbox popup appears on the page (particularly if it uses an animation), your visitors won’t be able to help but take notice. If you want to learn more about it, you can read about it here. There’s a famous study with jars of jam that illustrates how the psychology of choice works. It’s called indecision paralysis.Īnd here’s the thing: even if they do ultimately make a decision, they’ll be less happy with that decision than if you had only given them one choice. In fact, the more choices you give people, the less likely they are to take action.
It sounds counterintuitive, but more choices aren’t better for your users. Removing other distractions is important because having more choices is proven to have a negative effect on your conversions. This makes it perfectly clear what the user should do next. With a lightbox popup, the rest of the screen becomes darker and the user’s eye naturally goes to your message and the email signup form. Lightbox popups remove all other distractions, so there is only one, clear call to action in view on the page. Lightbox Popups Feature One, Clear Call to Action So, without further ado, here are the top 6 reasons why a lightbox popup is your best bet at capturing more emails. However, if you don’t also have an email subscription popup installed on your site, then you’re potentially missing out on thousands of email subscribers.
Related Content: How to Create a Sidebar Widget in WordPress to Get More Subscribers There are several reasons why lightbox popups capture more emails than a traditional email optin form, like the ones you’ll see in the sidebar of a blog.įor the record, we do recommend having a sidebar optin form like the one above because that’s where your biggest fans will look for it.
6 Reasons Why Lightbox Popups Capture More Emails Lightbox is also a JavaScript library that shows images and videos by filling the screen with them, then dimming whatever the images and videos don’t cover.Įxactly like a lightbox popup. Lightboxes are signs that are lit up from behind, like this:
You may be wondering “what is lightbox and where does the term come from?” It’s a pretty neat analog-meets-digital story.
However, they can be used to display any call to action (such as, “ Like us on Facebook” or “ Use this coupon code at checkout“). Lightbox popups are most commonly used for capturing email addresses. When it appears, the webpage is darkened in the background, so that the form stands out. Let’s start with a closer look at OptinMonster’s lightbox popups.Ĭreate a Lightbox Popup: Want to learn how to create a lightbox popup, step by step? Click here to jump to the tutorial!Ī lightbox popup is a web form that appears on top of the webpage that you are viewing. In this post, we’ll share 6 reasons why lightbox popups are the best at building your email list, delivering a targeted ad message, and converting subscribers into paying customers. Lightbox popups (also called modal popups) are one of the most effective ways to convert your website visitors into email subscribers and customers. If you answered, “to grab the viewer’s attention,” you’re spot on. It’s the same reason that lightbox popups show up the way they do, on top of the page that you’re viewing and with a darkened background. There’s a reason why cinemas and the theatre turn the lights out before a show.